A&F Co. Supports Kids’ Mental Health for Future Generations

Abercrombie & Fitch Co. has partnered with The Kids Mental Health Foundation to advance children’s mental health across the country. From starting conversations to helping provide free mental health resources, A&F Co. is committed to creating a brighter future for kids everywhere.

 

Two smiling elementary school-aged children wearing backpacks stand together in front of bright yellow school lockers decorated with a heart and butterfly, representing a positive back-to-school environment.

A $15 Million Commitment to Kids’ Mental Health

A&F Co. has announced a generous commitment of $15 million to The Kids Mental Health Foundation and Nationwide Children’s Hospital supporting pediatric behavioral and mental health programs.

Funding will expand access to The Kids Mental Health Foundation’s expert-created mental health resources—which, to date, have supported over 33 million parents, educators, and coaches—and support Nationwide Children’s nationally recognized behavioral health crisis programs, the largest pediatric network of its kind in the U.S.

We’re grateful for their investment in the future of our kids and generations to come!

Learn More
Panelists seated on a stage beneath a large illuminated "The Challenge" sign during a Kids Mental Health Foundation event, with colorful hanging decorations in the background.

The Challenge

The Kids Mental Health Foundation is proud to once again be an Impact Partner beneficiary of The Challenge, Abercrombie & Fitch Co.'s annual philanthropic music festival. The Challenge brings thousands of people together, both in person and online, to support the mental health of future generations. It’s a memorable evening filled with good vibes, great music, and giving back.

Every donation made through The Challenge helps support six nonprofit organizations working to improve the well-being of children and young people, including The Kids Mental Health Foundation.

And the best part? A&F Co. will match every donation, dollar for dollar, up to $20,000 now through October 1!

Giveback Campaign

Because A&F Co. and The Kids Mental Health Foundation share the belief that every child deserves the opportunity to thrive, customers can round up their purchases and donate at Abercrombie & Fitch and abercrombie kids stores and online throughout September and October.

Every dollar raised helps provide expert-created resources and tools to communities across the United States so everyone can understand, support, and promote children's mental health.

Making an Impact Together for Nearly 30 Years

A&F Co. has supported The Kids Mental Health Foundation and Nationwide Children’s Hospital for nearly three decades. Founded by Nationwide Children’s, The Kids Mental Health Foundation is supported by more than a thousand mental health professionals from Nationwide Children’s and beyond to create and distribute the Foundation’s free educational tools for parents, teachers and coaches across the U.S. A&F Co. supports program development, including distributing classroom kits across the country, to help shine a spotlight on how “Kids Mental Health Starts with Us."

Explore KMHF

OR